Are you planning a pool party this summer to deal with the heat? Or have you been invited to one? There are some things that can make a party exceptional, and make you feel like you never want to leave. And there are a lot of similarities between these x-factors and ideas that may help […]
Convert customers
August 11, 2019
Maximize Your Honey Haul
Its summertime and the bees are buzzing back and forth, collecting pollen to make into honey. Just like businesses work hard to try and take leads from interest to purchase, turning them into customers. There are factors that make it easier to produce honey, and in a similar way there are tools business owners can […]
Attract customers
August 6, 2019
Lead Generation vs Lead Engagement
There appears to be a shift in recent years from lead generation to lead engagement. It’s not enough to simply gather leads and hope that they will convert to customers. You need to provide them with the correct information at the right time, qualify and nurture them, driving towards that sale. Live support software can […]
Keep customers
July 29, 2019
Wake up your Dormice: Re-engaging with Inactive Customers
Some people may think of inactive customers in a negative light, like so-called friends that never call or text. At Xeno, we see them more like cute little dormice in hibernation. It’s possible to wake them up and get them to come back to you, you just have to do it in the right way. […]
Live response
July 22, 2019
Teamwork Makes the Dream Work: Complimenting FAQs with Live Support
A strong FAQ page is an important part of optimizing your website for conversion. In fact, Neil Patel describes it as “one of the most valuable moments in a conversion funnel”. It can help to answer questions that would otherwise leave customers on the brink of purchasing, strengthen trust in your brand, reassure leads and even help […]
Keep customers
July 15, 2019
Reducing Revenue Churn
When thinking about churn, a lot of us think about how many customers we lose, or customer churn. But there is also another important factor to consider: how much money we are losing, or revenue churn. Revenue churn is the amount of money your company is losing due to customers leaving, downgrading their subscription plans, […]
Attract customers
July 7, 2019
How to Fish Leads in the Big Blue Ocean
What is a lead? Do you need a lead? Where does one identify a lead? Does a lead lead? Most importantly, is it edible? Let me unlock the magic of the leads upon you… Or let’s just make me be a normal person for five minutes and I’ll try to communicate to you, to the […]
Keep customers
July 3, 2019
Reducing Churn: Thinking Outside the Box
There are quite a few traditional customer retention strategies. Such as creating a customer loyalty program or running re-engagement campaigns. But we thought we would explore some ideas that are a little more out-there with this article. Innovation can help you to stay ahead of competitors and you may stumble on something that really works […]
Attract customers
June 26, 2019
The Basics of Fishing: How to Catch a Lead
Hey there little fisherman. How’s it going? You got yourself a fresh new bait? Revamped the marketing strategy, trained your team, zeroed in on your target lead subgroup. Are they biting it? Some of you are fishing modestly, using just one rod and are doing fine. You are operating a local business and that just […]
Keep customers
June 26, 2019
Adopt, Don’t Shop; The Easy Way of Keeping Customers
Hey there! We might know each other if you are not a first time visitor to our blog! If you are a first time reader, let me introduce myself. I’m Ljubica. Xeno writer by night, animal rescuer by day. My daytime activities have taught me a valuable business lesson I need to share with you. […]
Live response
June 23, 2019
Back to the Old School: Traditional Values, Modern Twist
Buying online is simple. 3 clicks and you can be done. There is no need to even speak to a human. This can be great for you and your customers, but automating all of your processes and neglecting the human element could lead to a hole in your customer service strategy. Using some of […]
Keep customers
June 20, 2019
Reduce Repetition: Making Life Easy for Your Customers
Reducing effort for your customers can increase customer satisfaction and stop them from straying to competitors. One way to make things super easy for them is by keeping the times they have to repeat themselves to a minimum when they come to you with a problem. With an ever-increasing array of communication channels available, it […]