Have you ever been on a bad first date? Some people may prefer to give a second chance, but usually a bad first date means there won’t be a another one. And definitely no long-term relationship. But we got to thinking and we’ve realized that there is a similarity between pulling off a good first […]

Picture the world 100 years from now. Elon Musk has successfully colonized Mars and everyone has mastered space travel. With just a single button, you can transport yourself to McDonalds in Mars and have some coke and fries with some alien bugs. What does it look like in your mind? Cool, right? What about your […]

Why do some customers buy from you only once and never return? Many startups face this problem. They manage to acquire a customer or two but lose them after the customer has made the first purchase. If you are part of this group, and you are wondering why your best customers are ditching you for […]

Do you hear the words qualitative and quantitative data get mentioned a lot when reading about feedback and how to reduce churn? Do you just skip over them as you don’t really understand what they mean? Well, do not fear as we’ve put together a quick description with examples. Feedback is a key component in […]

There is something more important than getting a new customer, and it is not getting two new customers. It is having happy customers who are loyal enough to choose your brand every single time. Research has shown that it is way cheaper to keep an existing customer than get a new one, and we also […]

Do you feel like every article you read nowadays is about churn? Maybe… but have you wondered why so many people talk about it and why it seems so important? Well, there are a few reasons. It can be cheaper to keep existing customers than to get new ones, you can have a better success […]

Churn is an important factor for many businesses. In fact avoidable churn is costing US businesses $136 billion a year.  There are a few schools of thought on how to stop people from leaving you, but have you ever thought of the effect chatbots could have? Chatbots can help to increase customer satisfaction, improve onboarding […]

Even if you aren’t into soccer, I’m sure you have heard this expression: keeping a clean sheet. This is when the goalkeeper is yet to let in any goals. It’s quite an accolade and talked about a lot by commentators and fans. It can have a strong psychological effect on how you think the game […]

Generally speaking, there are only three ways to increase your revenue, no matter how big or small the company is: Increase the number of customers you have Increase your price Sell more to your existing customers Basically, it boils down to convincing your customers to buy more or to buy at a higher price, or […]

Everybody needs appreciation. In any relationship, all parties must feel valued. When you appreciate your customers, you make them feel special. You need to learn the art of appreciation to attract and keep new customers. Showing your customers gratitude after service is a sure bet to customer loyalty. A simple thank you note, or an […]

Have you ever received a message from a customer that made your head spin? When customers are fuming, it is essential to attend to customer problem resolution immediately. However, if you aren’t logged on to your customer management system or don’t have all your apps open, this may be difficult. So how do you build […]

Having return customers that come back all the time is a dream for many business owners. They are a key piece in having a sustainable business. But they are also something business owners have trouble obtaining. Getting return customers isn’t actually too difficult if you know what to do. In fact, here are a few […]