When thinking about churn, a lot of us think about how many customers we lose, or customer churn. But there is also another important factor to consider: how much money we are losing, or revenue churn. Revenue churn is the amount of money your company is losing due to customers leaving, downgrading their subscription plans, […]

There are quite a few traditional customer retention strategies. Such as creating a customer loyalty program or running re-engagement campaigns. But we thought we would explore some ideas that are a little more out-there with this article. Innovation can help you to stay ahead of competitors and you may stumble on something that really works […]

Hey there! We might know each other if you are not a first time visitor to our blog! If you are a first time reader, let me introduce myself. I’m Ljubica. Xeno writer by night, animal rescuer by day. My daytime activities have taught me a valuable business lesson I need to share with you. […]

Reducing effort for your customers can increase customer satisfaction and stop them from straying to competitors. One way to make things super easy for them is by keeping the times they have to repeat themselves to a minimum when they come to you with a problem. With an ever-increasing array of communication channels available, it […]

Flipping leads into customers is definitely some kind of marketing art form, but so is keeping old customers coming back for more. Retaining inactive customers and engaging them in new transactions can get easier if you follow our lead and take some of the advice we give to heart.   How You Get Them is […]

It’s in our nature to want to feel part of something. Football supporters wear their team’s colors, fans wear their favorite bands t-shirts. It is no different when it comes to your business. Building a community of customers, making them feel special and getting them excited about your brand, can be a great way to […]

Dear reader. If by any chance you managed to survive to this day without the Internet spoiling the last season of Game of Thrones… You stepped into the wrong place. Let me redirect your curious eyes to a safe space on our blog. Ok, so let’s do this. SPOILER ALERT! No, she is not dead! […]

So we’ve got issues. And it’s not the kind of issues Queen Nicki is having, W, Vogue, Cosmo icon cover issues. Oh no, what we have on our delicate hands are the  many many issues of your customers. What are these issues about? It’s about you, your product, the weather, their dog got a bone […]

Customers want an easy life. They want to be able to order Dominoes, lying in bed, using their face as ID to unlock their phone. As business owners, this may be inconvenient but knowing this gives you power. In fact, a study by the Customer Contact Council found that one of the biggest factors for […]

In the digital age, mainstream artificial intelligence has gained significant momentum. Today, many programs and machines are being created that have the ability to learn and develop. Without a doubt, science has revolutionized the way we lead our everyday life. From simply playing games to managing day-to-day tasks, AI has transformed the fate of the […]

No customers, no business, right? New conversions mean fresh business. And while getting customers to purchase your product once is great, getting them to return to your business is more profitable than you can imagine. Trust is the greatest commodity in modern day business and it’s the one thing that can’t be bought, but rather […]

Films throughout history have explored the idea of mind reading. Aside from changing your daily life forever, imagine how easy running our businesses would be if we had the same power when talking to customers?! We would know exactly what our customers need and how we can make things better for them. Unfortunately, we don’t […]