“What is lead? Baby don’t lead me, don’t lead me, no more.” — Leaddaway One must wonder when will all these pop song references vacant my head… Also, this is not a ‘what is a lead’ article, so there’s that. It’s a ‘how to know from the start if they just want your attention yeah, […]

Landing pages are single web pages visited after following a link from an advert, blog, email and other sources. They are designed to get the viewer to take action. Such as opting in to your email list or making a purchase. The layout of the page—such as the headline, copy, call-to-action, etc.—should all be optimized […]

Branding is important for any business. It can help to make sales at each stage of your sales funnel, but it is especially important in the awareness phase. Potential leads are coming into contact with your brand for the first time and if your branding is not cohesive and they don’t like what you have […]

We all want to attract more leads online. A few years ago, you could generate some strong awareness for your brand from Facebook without spending a penny. But the game has changed. Bonsey Jaden found a steady decline in organic reach from 5.4% in 2015 to 1.2% in 2018. Luckily, Facebook ads offer some opportunities to […]

Lead and traffic generation is still the top marketing challenge companies face. If you want to win this and all the other challenges, however, you need to look inside your organization first rather than outside. In other words, look at your employees first — are they happy or not — instead of focusing too much […]

Outbound and inbound marketing are two very different beasts. WordStream defines outbound marketing as “any kind of marketing where a company initiates the conversation and sends its message out to an audience”. E.g. cold calling and email spamming. Whereas, with inbound marketing, you attract your customers towards you. Examples include SEO and content marketing. Inbound […]

Social media has become a formidable tool marketers use to build their brand, promote their products and services, and to get more leads. Not only do they yield extraordinary results but they also cost less than the traditional approach. If you are planning to incorporate them into your lead generation campaign but have no idea […]

Collecting customer contact details through opt-in forms, and carefully nurturing leads, is a huge advancement from the cold email spamming of years ago. Permission marketing is much more cost-efficient and effective for turning visitors into leads. Opt-in forms do have their strengths for collecting the all-important deets: they can be short and sweet, their designs […]

Lead generation is the bloodline of every business—the more leads you have, the more opportunities for conversion. And there is a myriad of tool and strategies to help you with your lead generation endeavors. At the forefront of all these is the customer service tool or otherwise known as the live chat. Consider what it […]

“Words can inspire. And words can destroy. Choose yours well” — Robin Sharma. Words are what content marketing is all about. Using them to raise awareness of your business, offer value and build trust with potential leads. The most popular content marketing model is to give value and generate brand awareness through blog posts, and […]

Consumers these days are more informed as they have access to a wealth of information with just one click of a mouse. They then use that information to help them in making purchase decisions. In fact, a report from Forrester revealed that 74 percent of consumers in the B2B arena make a research first before […]

It makes sense to go where your audience is. The often-repeated quote from the Field of Dreams is that “If you build it they will come”, but social media platforms have already been built and a large section of society are already there. So, go there! For Facebook in particular, a survey by Pew Research Centre […]