Have you ever been on a bad first date? Some people may prefer to give a second chance, but usually a bad first date means there won’t be a another one. And definitely no long-term relationship. But we got to thinking and we’ve realized that there is a similarity between pulling off a good first […]
The customer is the most important person in a business, and every successful CEO knows that. That is why, for example, Jeff Bezos, the CEO of Amazon and the richest man in the world always leaves a seat in every board meeting empty for the customer. Now, I’m not saying you should be obsessive in […]
Picture the world 100 years from now. Elon Musk has successfully colonized Mars and everyone has mastered space travel. With just a single button, you can transport yourself to McDonalds in Mars and have some coke and fries with some alien bugs. What does it look like in your mind? Cool, right? What about your […]
Why do some customers buy from you only once and never return? Many startups face this problem. They manage to acquire a customer or two but lose them after the customer has made the first purchase. If you are part of this group, and you are wondering why your best customers are ditching you for […]
If you wish for your business to survive in a hundred years, you must be smart about the system you use to move a lead from interest to purchase, or lead conversion. Every quarter, the systems through which digital marketing is done changes, and many entrepreneurs have to struggle to keep up. In this article, […]
It’s the year 3000, civilization has come a long way over the past 1000 years. After inventing a chemical that makes even the most inhospitable atmosphere able to support human life, the population of earth spread itself across the Solar System. Sun worshippers heading for Mars and those that loved to ski and snowboard setting […]
Do you hear the words qualitative and quantitative data get mentioned a lot when reading about feedback and how to reduce churn? Do you just skip over them as you don’t really understand what they mean? Well, do not fear as we’ve put together a quick description with examples. Feedback is a key component in […]
Do you feel sometimes that finding and attracting quality leads is like trying to catch a glimpse of a Unicorn? Well, let’s imagine for a few seconds that Unicorns are real (I know right?!). We are pretty convinced that attracting leads online and getting the all-important contact info would be a very similar process: […]
Lead conversion is the act of transforming a person from lead to customer in a business. It is probably the most important part of any marketing campaign, yet many business owners make lots of mistakes during this process that usually costs them a lot in revenue. In this article, we will share with you some […]
There is something more important than getting a new customer, and it is not getting two new customers. It is having happy customers who are loyal enough to choose your brand every single time. Research has shown that it is way cheaper to keep an existing customer than get a new one, and we also […]
Many top organizations agree and understand that the customer is the most important member of any company. More important than the IT guy, the marketer, and even the CEO. It should go without saying then that active service to your customer should be your top priority as a company. To do this, you must always […]
Do you feel like every article you read nowadays is about churn? Maybe… but have you wondered why so many people talk about it and why it seems so important? Well, there are a few reasons. It can be cheaper to keep existing customers than to get new ones, you can have a better success […]