“What is lead? Baby don’t lead me, don’t lead me, no more.” — Leaddaway One must wonder when will all these pop song references vacant my head… Also, this is not a ‘what is a lead’ article, so there’s that. It’s a ‘how to know from the start if they just want your attention yeah, […]
Attract customers
May 1, 2019
Do They Just Want Attention? How to Tell When Someone’s Leading You On
Keep customers
April 29, 2019
Becoming a Mind Reader
Films throughout history have explored the idea of mind reading. Aside from changing your daily life forever, imagine how easy running our businesses would be if we had the same power when talking to customers?! We would know exactly what our customers need and how we can make things better for them. Unfortunately, we don’t […]
Keep customers
April 24, 2019
Soft Customer, Warm Customer, Little Ball of Fur: The Big Bang Theory of Keeping Customers
I can bet you are expecting some Sheldon Cooper level of expertise on the subject of keeping your customers right about now. Is it a science? Some kind of mystical theory only the highly trained marketing gurus know? Happy Customer, Sleepy Customer, purr purr purr Well, it’s simple just like Sheldon’s cute cat tune; […]
Attract customers
April 22, 2019
Lending Support to Landing Pages
Landing pages are single web pages visited after following a link from an advert, blog, email and other sources. They are designed to get the viewer to take action. Such as opting in to your email list or making a purchase. The layout of the page—such as the headline, copy, call-to-action, etc.—should all be optimized […]
Keep customers
April 17, 2019
Treat Them Like Royalty: How to Create a Customer Loyalty Program
It can be more expensive for your business to try and find new customers than to keep the ones you have, so it makes sense to have a strong customer retention strategy. Loyalty programs are one tool that can help to keep customers from straying to your competitors. They can be a good way of […]
Convert customers
April 15, 2019
Chat Them Up: How To Convert Human Contact Into a Purchase
Is it possible? Is it true? People like human interaction even in the day and age when most of us watch our phones until they stop ringing before sending the caller the “Why did you call?” SMS? Well, when we are deciding where to spend our money, the answer is yes. Communication Can Set […]
Keep customers
April 11, 2019
Hit Them with the Old One: Combining Re-engagement Emails with Live Chat
Re-engagement emails; a last-ditch attempt to get customers to come back to you? Or a legitimate part of your customer retention strategy? Re-engagement emails can be used to try and re-engage (funny that?) inactive subscribers in your email list, and also to tempt back users that have not used your product for a while. You […]
Live response
April 9, 2019
3 Reasons Live Chat Provides the Best Customer Service
In the present digital era, live customer service is of utmost importance. It would not be wrong to say that it’s a race against the clock. For any business, being responsive is pivotal to build trust with customers. It is important to make consumers feel valued by providing immediate solutions to their concerns. You do […]
Keep customers
April 2, 2019
Identifying at Risk Customers: How Live Support Can Help
We all want to reduce our churn rate. In a perfect world, we would onboard customers, and they stay with us, forever. Unfortunately, it’s not that easy. But we do have some power, there are some tell-tale signs that could mean customers are about to/thinking of leaving you, giving you a chance to jump in […]
Live response
April 1, 2019
Why Live Response Is Determining the Top Competitors in Your Industry
Jaqueline was shopping with her girls nearby at a boutique. She picked out the cutest sweater and swiped her card to make a checkout. Mortified, the card declined even though she knew she was just paid Friday. What gives? She hurries to call the customer toll line on the back of the card. Thank you […]
Keep customers
March 27, 2019
How to Turn Negative Reviews into Something Good for Your Business (No Seriously)
You’ve closed the sale, got the money, and now you’re feeling like a winner. Until you receive one angry email coupled with a one-star review. You don’t understand what went wrong: you have the amazing product, the best live customer service, and a marketing campaign to boot. Don’t ignore the review just yet, here’s how […]
Live response
March 25, 2019
Keep it on a Level: How to Avoid Confusing Your Customers
Using live support should be a smooth, flowing and stress-free experience for customers. But as can be the case when words are concerned, it could get complicated quickly if you say the wrong thing or use complicated jargon. Certain practices can leave customers dazed and confused too, such as passing them between multiple members and […]