Building lasting relationships and providing good customer service can be similar to building a strong friendship. Being there for your customers when they need you, knowing the right words to say, showing them that you care and making them feel valued. Compare this to bad friends that never return your calls, or do so weeks […]

  It can be frustrating not knowing what your customers want, right? Do you sometimes think it would be a lot easier if you could just read minds? Well, thankfully asking for feedback can get a pretty similar result. Instead of just trying to spot trends in analytics and generally trying to predict the future, […]

Are you planning a pool party this summer to deal with the heat? Or have you been invited to one? There are some things that can make a party exceptional, and make you feel like you never want to leave. And there are a lot of similarities between these x-factors and ideas that may help […]

Some people may think of inactive customers in a negative light, like so-called friends that never call or text. At Xeno, we see them more like cute little dormice in hibernation. It’s possible to wake them up and get them to come back to you, you just have to do it in the right way. […]

When thinking about churn, a lot of us think about how many customers we lose, or customer churn. But there is also another important factor to consider: how much money we are losing, or revenue churn. Revenue churn is the amount of money your company is losing due to customers leaving, downgrading their subscription plans, […]

There are quite a few traditional customer retention strategies. Such as creating a customer loyalty program or running re-engagement campaigns. But we thought we would explore some ideas that are a little more out-there with this article. Innovation can help you to stay ahead of competitors and you may stumble on something that really works […]

Hey there! We might know each other if you are not a first time visitor to our blog! If you are a first time reader, let me introduce myself. I’m Ljubica. Xeno writer by night, animal rescuer by day. My daytime activities have taught me a valuable business lesson I need to share with you. […]

Reducing effort for your customers can increase customer satisfaction and stop them from straying to competitors. One way to make things super easy for them is by keeping the times they have to repeat themselves to a minimum when they come to you with a problem. With an ever-increasing array of communication channels available, it […]

Flipping leads into customers is definitely some kind of marketing art form, but so is keeping old customers coming back for more. Retaining inactive customers and engaging them in new transactions can get easier if you follow our lead and take some of the advice we give to heart.   How You Get Them is […]

It’s in our nature to want to feel part of something. Football supporters wear their team’s colors, fans wear their favorite bands t-shirts. It is no different when it comes to your business. Building a community of customers, making them feel special and getting them excited about your brand, can be a great way to […]

Dear reader. If by any chance you managed to survive to this day without the Internet spoiling the last season of Game of Thrones… You stepped into the wrong place. Let me redirect your curious eyes to a safe space on our blog. Ok, so let’s do this. SPOILER ALERT! No, she is not dead! […]

So we’ve got issues. And it’s not the kind of issues Queen Nicki is having, W, Vogue, Cosmo icon cover issues. Oh no, what we have on our delicate hands are the  many many issues of your customers. What are these issues about? It’s about you, your product, the weather, their dog got a bone […]