Customers want an easy life. They want to be able to order Dominoes, lying in bed, using their face as ID to unlock their phone. As business owners, this may be inconvenient but knowing this gives you power. In fact, a study by the Customer Contact Council found that one of the biggest factors for […]

In the digital age, mainstream artificial intelligence has gained significant momentum. Today, many programs and machines are being created that have the ability to learn and develop. Without a doubt, science has revolutionized the way we lead our everyday life. From simply playing games to managing day-to-day tasks, AI has transformed the fate of the […]

No customers, no business, right? New conversions mean fresh business. And while getting customers to purchase your product once is great, getting them to return to your business is more profitable than you can imagine. Trust is the greatest commodity in modern day business and it’s the one thing that can’t be bought, but rather […]

Films throughout history have explored the idea of mind reading. Aside from changing your daily life forever, imagine how easy running our businesses would be if we had the same power when talking to customers?! We would know exactly what our customers need and how we can make things better for them. Unfortunately, we don’t […]

I can bet you are expecting some Sheldon Cooper level of expertise on the subject of keeping your customers right about now. Is it a science? Some kind of mystical theory only the highly trained marketing gurus know?   Happy Customer, Sleepy Customer, purr purr purr Well, it’s simple just like Sheldon’s cute cat tune; […]

It can be more expensive for your business to try and find new customers than to keep the ones you have, so it makes sense to have a strong customer retention strategy. Loyalty programs are one tool that can help to keep customers from straying to your competitors. They can be a good way of […]

Re-engagement emails; a last-ditch attempt to get customers to come back to you? Or a legitimate part of your customer retention strategy? Re-engagement emails can be used to try and re-engage (funny that?) inactive subscribers in your email list, and also to tempt back users that have not used your product for a while. You […]

We all want to reduce our churn rate. In a perfect world, we would onboard customers, and they stay with us, forever. Unfortunately, it’s not that easy. But we do have some power, there are some tell-tale signs that could mean customers are about to/thinking of leaving you, giving you a chance to jump in […]

You’ve closed the sale, got the money, and now you’re feeling like a winner. Until you receive one angry email coupled with a one-star review. You don’t understand what went wrong: you have the amazing product, the best live customer service, and a marketing campaign to boot. Don’t ignore the review just yet, here’s how […]

Co-browsing is the sharing of a customer’s screen with a customer representative who can then interact with the customers browser. Alone, live support can be a great way of increasing customer satisfaction in your business. It’s personable, accessible and fast. But there are some features such as co-browsing that can put the cherry on top […]

There appears to be growing trend of businesses competing with each other over customer experience. Your customer experience is everything that customers encounter with your business, from your products, the level of service you provide, right down to your email signature. Customer service is a large part of it. Today, customers want to be able […]

Customers may not be getting the most out of your product for a number of reasons. They may get frustrated with particular functions or they may not be aware of certain features that could be a game changer for their business. So, their usage starts to drop or tail off completely. Never fear though, because […]