Customer acquisition cost (or CAC) is a metric that has been relegated to the background in many small businesses and brands. Many small businesses don’t understand what it means and how it affects their business, not to mention how to reduce it. CAC refers to the costs of sales and marketing that are generated from […]
The only way to run a business successfully is to constantly convert leads. This applies to every industry, from electronics to hemp and non-profit. No matter what you sell, your goal is to convince people who need it and are interested in it to buy it or act on it. You must push leads to […]
Due to the widespread COVID-19 outbreak that has brought the world’s economies to a standstill, many brands have been forced to change the way they do business, or worse: shut down completely. While it is unclear how much long-term impact this pandemic will have on the business landscape, one thing is sure: if business owners […]
Are you utilizing live support for your clients? With most customers expecting an online service as standard today, there are a host of possible benefits that adding live support software could bring to a bank’s digital strategy. Potential customers researching services online, those looking to open an online bank account or existing ones that need […]
You might know live support as the little box in the corner of a website that offers advice when you are shopping online. Maybe you think it’s just an arm of customer service and that’s it. Well, there are a host of potential benefits that you may not have considered. It could help your business […]
No matter what you sell, acquiring and keeping customers is always the foundation. The problem with many brands today is that they focus more on acquiring new customers, and not enough on keeping the old. Keeping old customers is always good for business, as studies have shown that old customers spend more than new ones. […]
Ahh the abandoned shopping cart. Can you imagine if it was as widespread in brick and mortar stores as it is online? Supermarket employees would not be happy! Unfortunately, it happens quite a lot online and businesses can lose a lot of yearly revenue because of it. But there are some steps you can take […]
In business, the journey to becoming the best doesn’t end at customer acquisition. Every entrepreneur worth his salt knows that getting customers to walk in is just a tiny fraction of a job well done. The customer expects to be met with the best quality service or product, and great incentive to stay for long. […]
Revenue, customer loyalty and profit and loss are metrics many business owners focus on to decide how fast their business is growing, if it is growing at all. In this time when many businesses can get leads information and attract leads online, many brands now focus on lead and customer interaction with their brands, in […]
Do you hear the word ‘sales funnel’ a lot? But is the only funnel you’ve heard of used to pour liquids into things? A sales funnel is a way of looking at the customer journey, from becoming aware of your business to making a purchase. It’s a model of the typical stages to take each […]
Customer loyalty has a host of potential benefits. Loyal customers can be more likely to spend more and tell their friends about your company. It can also cost more to acquire new customers than keep existing ones. Aiming to improve your customer loyalty can be a smart move. There are a number of different tactics […]
Cake baking is some kind of culinary wizardry isn’t it. You take some flour, eggs and sugar (and some other things) and in a few hours you have a taste sensation. Does converting leads also seem like a mystery to you? Could your conversion rate be improved? Live support has features that could help you […]