July 12th, 2021

The Do’s and Don’ts of Lead Conversion: What to do and what not to do when converting leads into paying customers

Lead conversion can be just as frustrating as the process of lead generation. Once you’ve finally figured out where and how to find your leads, now you’re tasked with the job of finally converting them into paying customers.

But how exactly do you do that without sending them running for the hills with all that sales talk?

The key to lead conversion lies in the proper etiquette. There are certain things you can and cannot do if you want to see those leads become paying customers. To help, we have compiled this list of all the do’s and don’ts of lead conversion so you can learn what to do and what not to do when converting your leads into paying customers.


Do: Tell Them What’s in it For Them

The best place to start with lead conversion is by telling your leads what exactly they will get when they buy your product or service.

Not only should you detail the specifications of everything they will receive once they finally invest in your product or service, but also make sure they understand the benefits of doing business with you.


Don’t: Over Promote

One of the worst things you could do is over sell your product or service. By spending too much time trying to drive home the point that your stuff is so great that your leads just have to buy into it, they are more than likely going to be turned off.

The same goes for over promising results. Leads can tell when a business is trying too hard and will be wary when it comes to spending their hard earned money on something that sounds too good to be true.

Just take a step back and let your product or service speak for itself.

Do: Focus on Value

You can let your product or service speak for itself by focusing on its value. This means giving your leads plenty of examples of your work in action. Showing them proof of what your product has done for other clients or customers is an excellent way to do this!

Another way is by addressing their concerns upfront! Every lead is going to be hesitant to purchase your product or service. The best way to keep this hesitation from turning into full-fledged doubt is by telling them exactly how you plan on making their purchase worthwhile.


Don’t: Make it All About You

While doing this, make sure you don’t put all of  the focus on you, your business, and your product or service. This is the time to make your pitch all about your lead and their wants and needs.

If you want to convert your leads, you want to make sure they feel valued and heard. So, make sure that they understand that your customer service is top notch from the very beginning!


Do: Give Them an Easy Way to Convert

Perhaps the most obvious rule of lead conversion is the one that ends up falling between the cracks. No matter what or how you choose to do so, make sure your leads always have an easy way to convert.

This can be done easily with software like Xeno. Xeno offers all kinds of features such as live chat for your website equipped with a chatbot and with a small talk feature.  A Knowledge base is available to you and you can add unlimited information for around the clock customer service.

See, lead conversion doesn’t have to be hard if you have a game plan and the right tools in place!

If you’re ready to get started on making lead conversion an easier part of your business, get in touch for a free demo of Xeno!

Avatar Jennifer B.
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Jennifer B.
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