“What is lead? Baby don’t lead me, don’t lead me, no more.” — Leaddaway
One must wonder when will all these pop song references vacant my head… Also, this is not a ‘what is a lead’ article, so there’s that.
It’s a ‘how to know from the start if they just want your attention yeah, and are making sure you are never getting’ over them uuuu’.
Don’t Be All up on Them
There are some basic steps to take before contacting every single person who clicked on one of your links. Don’t seem desperate for customers, no one likes to be ambushed by marketing and hard sales techniques at every click. In addition to driving away normal unsuspecting humans, you will also be wasting your own resources.
For every customer or lead interaction with your brand someone of your sales or marketing team must be involved and spend time communicating with the lead. And if you don’t put some system to identify quality leads into place, you will be wasting a lot of time and business hours on one to one chats, to no avail.
Only around 20% of all lead interactions with a business end up with a purchase and we can agree you would like better statistics for your business. Focusing on increasing the quality of attended leads will turn out to be a much more profitable and sustainable tactics.
How to Tell from the Start If They Just Want Attention
There is a way you could reap all the benefits at once. Identify and increase the quality of your leads, save your employees time and provide them with additional information about the potential customers. They can then evaluate for themselves if a lead is strong enough to pursue.
By adding an automated conversational tool to your site, you can have a 24/7 assistant helping you with marketing, sales and support tasks. It will save you time and money. The conversational bot can be set up with a set of questions in such a way it will automatically classify the people who interact with on a scale of lead quality. Then your team can focus on interacting personally with the best fits. This is provided that you already know the type of leads you are fishing for and the tactics will not work as efficiently if you try to fish with a giant net in murky waters.
If you want to improve the efficiency of identifying quality leads as well as saving time and money, check out the Xeno Conversational Bot option for your business. It is free and with a right set of questions it can be a great addition to your business.