Landing pages are single web pages visited after following a link from an advert, blog, email and other sources. They are designed to get the viewer to take action. Such as opting in to your email list or making a purchase.
The layout of the page—such as the headline, copy, call-to-action, etc.—should all be optimized to get the visitor to take action.
Let’s take a look at some tips that could help you to make an awesome landing page:
A Clear Call-To-Action
The call to action is generally the reason you have created the landing page in the first place. It’s the action you want your visitor to take. So, make it clear and visible. Neil Patel recommends you: “Make sure the CTA is displayed at least once in a visually distinct, centralized, and obviously buttony-looking button. Don’t make people guess at what they should click on.”
Your headline is the first thing your visitor sees. So, it needs to be enticing. First impressions count.
Don’t Be Sloppy with Your Copy
Your landing page copy has the power to turn visitors into leads, leads into customers and caterpillars into butterflies. Well maybe not the last one, but do you get my point? It can be powerful, so get it right.
It’s been a buzzword for a while for good reason. Seeing that others trust and recommend your product or service can help to turn visitors into leads and sell your product. Testimonials, reviews, and counters showing how many people have brought your product can work here.
One of the magic words of digital marketing. You should be constantly testing the elements of your landing page to optimize them for conversion.
Landing Pages and Live Support
When it comes to getting lead information via landing pages, live support software may be able to help out.
- Visitors may be put off by sign-up forms asking for their personal information. Having a real live personal assistant to guide them through the process may be much more appealing.
- There could be an issue with filling out a form, or they may have questions about your business or the content you may be sending once they subscribe. Having someone on hand to deal with these issues may help to increase your subscribers.
Make Their Landing Smooth
So, there’s a few tips for optimizing landing pages and some ideas for using live support alongside to help get lead information. When choosing live support software, pick a quality app that makes it easy to talk to visitors. Xeno provides efficient omni-channel support so that you can respond quickly and efficiently, and there’s even a free for life plan.