Email marketing is a highly effective digital marketing option, but it can be a disheartening and slow process when you start out. Sending a carefully crafted email to 30 subscribers and getting 5 opens is not fun. So here are some tips for taking your email list from little to large, fast.
Give them a go and let us know how it works out:
Create Captivating Content
Content is a great way to show that you understand your target audience and that you can offer them value. There are many types of content to choose from, blog posts, webinars, videos and more. If you are putting engaging and useful content out there, people will be more likely to want to hear from you and be interested in what your company offers.
Doing solid market research for your target audience is a great place to start.
It’s important to think about where you are sharing your content too? Do you have a social media strategy? For blogging, guest posting can be a great way to access a large audience when you are just starting out.
Make Sure Your Forms are On Point
Sign-up forms are likely to be the main way you add people to your email list. It’s important to optimize these for maximum conversion. As with all digital marketing, AB testing is your friend here. The website platform you use may 
already have an epic form builder but if not, there are lots of third-party plugins available.
They have received a lot of negative press, but pop-up forms do actually work and can help to increase your sign-ups.
Promote Across Platforms
It’s all well and good creating engaging email campaigns. But if people aren’t aware of your list then you are wasting time and money. Utilize your networks to spread the word, share it on your socials, put it on your website etc.
Your List and Xeno
If you have Xeno live support software on your website, you can collect lead information in personal one-to-one conversations, whilst also starting to build a relationship and move potential customers down the funnel.
In addition, Xeno’s chat boxes have a clean professional finish and can be tailored to match your branding, helping to attract leads online, giving a great impression and building trust with visitors.
Wrapping it Up
We hope these tips help you to create a thriving email list, swiftly. Pairing Xeno with an email marketing strategy can also help you to supercharge your efforts. And once you have a sizable list, we even have a Marketo integration to optimize your email campaigns.
