Finding new customers is more difficult than customer retention.  However, retaining your customers is not without its challenges. With technology making all kinds of information accessible with one click, no one has been more informed today than the modern consumer.

Companies cannot coerce modern consumers easily, even with shiny ads and attractive prizes. Consumers ask and research before they decide. Even when they become your customers, they are always on the lookout for new companies who can do better. They also observe if you consistently deliver the quality of product and service you showed them during the onboarding process. If you don’t, they don’t give second chances. Why not, when you have a lot of options in front of you.

With that said, businesses should have a dedicated customer retention strategy that actively makes existing customers feel more important than ever. Your customer retention strategy does not need to be expensive. As the title of this blog suggests, you don’t have to overspend to make your customers stay with you, and that is possible. Read on to know more.

Mastering the Art of Giving to Retain Customers

“The more you share unconditionally what others most need, the more you will receive what you most want.” — Dragos Bratasanu

Giving might not seem to be the correct strategy when we’re talking about not overspending. But do you know that you can even give extravagantly to your customers without spending much?

Yes, it’s possible! All you need is tons of creativity and the participation of everyone in your company — everyone can have a crazy but brilliant idea. You can even include your customers.

Make Your Customer a Part of Your Strategy

When we say make your customer a part of your strategy, we mean it in every literal sense of the word.

Create short video testimonials that put your most loyal customers in the spotlight.They can talk about their customer journey or why they like your product/service, or anything that highlights something positive about your business.

Make these testimonials fun and engaging. Scratch the traditional ‘just plain talk’ testimonial. Familiar with the short videos Facebook send users to celebrate friendship anniversaries and birthdays? Or the funny animated ecards you receive from friends? Get inspiration from that!

Then, share those testimonials on your social media accounts as a series. You can create an interesting title to that series to keep your customers excited.

Go the Extra Mile with Your Support

Your most loyal customers will still have questions and encounter some hitches when using your product or service. At that time, they will go to you and ask for help. Give them the same attention and time they received when they were just onboarding.

If they have a problem using one of your products or services, your customer service tool has a feature that allows you to share your screen with your customer. Using that, you can walk them through each step that will help them resolve the issue.

Another way of going the extra mile with support is creating explainer videos. What product or service do customers find challenging to use? What are their most common issues? Compile that and create explainer videos that address those issues. Create a page on your website where customers can easily access them whenever they encounter similar problems.

Smart Tip:
Once you have created these videos, you can add them to your Help Center to illustrate some of your frequently asked questions.

That Didn’t Cost Much Did It?

Giving extra effort to address the pain points of your customers has great returns. Creating those videos or taking time to listen and walk your customers through using live chat don’t cost a lot of money. When your customers see and feel the genuine care you provide for them, they will appreciate it and it won’t be difficult to convince them to stay loyal to you.