Your website is your online storefront. Would you be more likely to go into a shop that is plastered with offers, a sign that needs a new coat of paint and a door that looks like it’s about to start rotting? When selling online your website is pivotal for communicating to visitors that your company is one that they can trust and should do business with.
There is a multitude of reasons for choosing a clean website design, let’s take a look at a few:
It’s More Scannable
A study by the Nielsen Norman Group found that a website’s usability was 47% higher when the text was scannable because when reading online people don’t read every single word. Having a clean design with obvious titles and sections helps to make this easier.
Builds Trust
Trust is one of the magic ingredients for selling online. Some of the things that visitors use to decide if they trust you are the appearance of your website, branding and content. A cluttered and unprofessional-looking website is one way to lose trust points, quickly, compared to a clean design with strong branding and good user experience which can help to take more visitors from lead to customer.
Quicker Load Time 
How quickly your site loads is another factor for building trust. A slow loading site can give the impression that you don’t care about your user’s experience, or attention to detail, plus the fact that if the load time is super slow then you may lose customers before they even reach your site due to frustration. A clean, simplistic design could help to decrease load time so that it isn’t even a factor for your customers.
Clean Design Creates Contrast
A clean design can be striking and leave a lasting impression with visitors. You don’t have very long to make an impression online, the contrast of white space and minimal elements can really help to make an imprint in people’s minds, fast.
Optimal User Experience
A poor user experience can put leads off of your business, decreasing trust and increasing frustration. A cluttered site with lots of call-to-actions and little coherency can confuse visitors, a clean design with focus could help to increase trust and conversions.
Where Does Xeno Fit In?
The answer is, very comfortably. Xeno chat boxes have a clean, professional finish, are easy to find but not intrusive. You can customize them to match your branding and they have a host of features to help provide the best possible user experience such as conversation flows and conversation continuity.
Wrapping it Up
Having a cleanly designed website adds credibility to your business and keeps things simple for visitors, which can all help you to take more visitors from interest to purchase. Using Xeno live support software in combo with this can be the icing on the top of your conversion cake.
