Your conversion rate is the easiest way to rate your lead and customer interaction with your brand and tell if you are going to remain in business for much longer. In much simpler terms, if your conversion rate is low, you’ll be bankrupt soon.
While many businesspeople understand why it is important to improve your conversion rate, they do not understand what influences the growth or reduction of conversion rate. This article is here to show you the factors that can help you improve your conversion rate so that you can easily move a person from lead to customer and from interest to purchase.
Having a Good Sales Funnel
A good sales funnel is important for many reasons, including improving lead conversion. When your lead lands on your website or walks through the doors of your office for the first time, you have to provide value and offers to him in the right proportion that would keep him interested until he is ready to move from interest to purchase.
A good sales funnel and value ladder is a system that works itself out and improves conversion rate, and should therefore be taken seriously in your business.
Lead and Customer Interaction with Your Brand
Your brand engagement is a good indicator of the strength of your lead conversion game. If your brand engagement is very low, people are most likely not paying you any attention, and as a result won’t buy much from you. You need to up your lead and customer interaction by using social media and live chat, and you can get started here.
Lead Conversion Goals
As a business owner, the goals you set for your lead conversion are very strong indications of how far your lead conversion rate could grow. Whether it is marketing goals or sales goals, you must have specific goals that will help move prospects from lead to customer in the short and long term. It is definitely not a factor to overlook.
Ease of Transactions
If it is easier for your customers to climb Mount Everest than to do business with you, then you shouldn’t be mad when you find yourself not stacking a reasonable amount of money. One of the reasons why cashless payment has been embraced all around the world today is because of the convenience it offers, so do not try to drag your customers back to a time where people had to suffer just to do a single business.
Make your transaction process easier and your lead conversion will follow suit.
Potency of Marketing Content
Just so we’re clear, every piece of content you put out is marketing content, whether you want it to be or not. Every tweet, every single response on your social media page, every time you write for your customers to read or open your mouth to speak to their hearing, they are going to judge you by it.
This is a very important factor that is unfortunately overlooked. You must be very careful about the content you put out, or you will lose customers, the ones you have and the ones you don’t have yet. Hire good copywriters if you must, but make sure your content is always perfect.
Lay the Groundwork, and the Rest Will Build On it
The groundwork is the relationship you should build with your customers, and this accounts for about 80% of the sale. Build a trustworthy relationship with your customers, and they will stay longer and convince others to trust you.
The other 20% of the work are the systems you use to achieve the sale and retain your customers. It might be small, but it is needed to make the sale complete.