No customers, no business, right? New conversions mean fresh business.
And while getting customers to purchase your product once is great, getting them to return to your business is more profitable than you can imagine. Trust is the greatest commodity in modern day business and it’s the one thing that can’t be bought, but rather earned through excellent customer experience. No amount of SEO audits and updates to your sales copy will get you the customer trust you seek.

And what are the benefits of something that elusive, that can’t be bought, you might ask?
Also, how do you get it?
Well…

Loyalty, Loyalty, Loyalty

To the tune of the dope Kendrick Lamar track featuring Riri, loyal customers are the ones you can count on when the reach for fresh ones gets tight for whatever reasons. Bad marketing, bad budgeting, and some social media-related unfortunate series of events your business got dragged into. It happens, we get it. The customers that trust you will be there to support your products because they believe in them, no matter the mess some (perhaps) poorly thought-out marketing campaign caused.

Less Costs, Less Costs, Less Costs

Not as catchy as Kendrick’s version but you get the point, right?
Getting an old customer that had a good experience with your business to interact with you again is easier and cheaper than getting the attention of a brand new person. Just like relationships, new people have a long road ahead of them to get to where they want to be in a person’s life.

Work, Work, Work (For It)

Now that you know you want to invest in a long term thing rather then one time flings, (I know, I can’t stop) you should communicate with your entire team on the new direction they should focus on. Building customers’ trust to the point of loyalty takes time and effort. It’s not all in the campaigns on socials, and visibility. When you achieve that, there should be a plan put in place to make sure your customers have the best experience you can provide.

Also, don’t just rely on your team to improve that experience. Listen to the customers feedback and actually take it into account while making changes. The most loyal customers are the ones that feel acknowledged.

Time to Write Your Own Chorus

Investing in great customer experience pays off in more ways than one. By listening to the feedback you get will not only put out a more competitive product on the market but also show your customers that you view them as real people with real problems, and you’re ready to solve them! That just might be what separates you from your competition, your listening ear and the ability to learn. This will, in turn, get you a ride or die, for life.