It makes sense to go where your audience is. The often-repeated quote from the Field of Dreams is that “If you build it they will come”, but social media platforms have already been built and a large section of society are already there. So, go there! For Facebook in particular, a survey by Pew Research Centre found that 68% of Americans use Facebook, ¾ of them on a daily basis. Facebook Messenger offers an underused method of promoting your product to this audience and the chance for lead capturing through live chat.

Communicating with leads through social medias has several advantages over traditional methods. Let’s take a look at those for Facebook Messenger in particular:

Leave Out Landing Pages

When running adverts online, most businesses link to a landing page that captures contact information, so that the lead can then be nurtured. By adding a “send message” button to your Facebook ads, leads can speak instantly to a customer support rep. This can be a more effective method of getting the all-important deets. Customer service reps can give a personal service, based on what kind of ad was clicked through, answering any questions the messenger may have before subscribing.

Avoid Adding Fatigue

Ad fatigue is a real problem for businesses. Email marketing in particular sees a much lower conversion rate today than in the past for this reason. Currently, lead capturing through live chat is underused. Potential leads are much less fatigued from prospecting businesses and may be more likely to listen to what you have to say when contacting them through Facebook Messenger.

Time is of the Essence

You can use Messenger to send targeted sponsored messages to your selected audience, helping to attract consumers from Facebook. “What’s the difference between this and other types of online advertising?”, I hear you say. Well, these types of ads are more likely to be opened because such a large number of people are using the app daily and many have instant notifications set up. Besides, the main benefit is that, if potential leads reply, your customer service reps can respond instantly, capturing viewers’ interest and hopefully their contact details before they leave the app.

Don’t Shoot the Messenger

Communicating with leads and customers through social media may be the future of online marketing, and Messenger has a lot of potential to attract consumers from Facebook. Lead capturing through live chat has many advantages over traditional methods because you can give an instant response and a tailored service. With customer contact coming from so many channels today, it is critical that you use an effective app to keep everything organized in one place. Xeno offers omni-channel support so that you can consolidate customer contact from all channels into one place, whilst easily passing customers and their details to relevant team members.