We all want to attract more leads online. A few years ago, you could generate some strong awareness for your brand from Facebook without spending a penny. But the game has changed. Bonsey Jaden found a steady decline in organic reach from 5.4% in 2015 to 1.2% in 2018. Luckily, Facebook ads offer some opportunities to offset this:

Targeted Targeting

Facebook ads have some pretty powerful targeting options including: location, age, language and a big one: interests. Imagine you run a pet portrait business and you only paint Sprocker Spaniels crossed with Jack Russells. If you want their owners to live within a 10-mile radius of your home, be 25 years old and female, you can probably target for that.

No Minimum Spend

You can run a Facebook ad campaign from as little as $1 a day. This opens the door to the smallest of startups. With the right marketing strategy, Facebook ads can be very cost effective. Wordstream go as far as to say that Facebook ads are so cheap they are practically free!

Audience Size

The world and his wife and her second cousin twice removed are on Facebook. My local train station has a cat that lives there and even he has a Facebook page! To generate leads, you have to go where your audience is and it’s likely that you can find your audience on Facebook.

Retargeting

With the help of a magical piece of code called the Facebook pixel you can get information about potential leads that have visited your website and use this to build target audiences for your Facebook ads. You can also retarget these previous visitors with more adverts.

The Spice of Variety

Facebook offers lots of different types of ads. They include: video, carousel, event ads and domain. You can tailor your ad to fit with your campaign goals. For example, an ecommerce store trying to drive sales may choose a carousel ad to showcase multiple products.

Facebook Ads and Live Chat

Live customer support software and Facebook ads could make a good combination for attracting leads online. Ads can drive traffic to your site, either for the first time or through retargeting. Once there, you can reach out to visitors proactively with chat or wait for them to come to you with any questions about your business. You can then build trust through conversation and hopefully get lead contact information to start the sales process. You can also use a chatbot to pick up the slack when your agents are busy. Xeno live support software helps to make your campaigns simpler with its Facebook integration. You can add a “Contact Us” button to your ads which allows your company to receive all the messages that a campaign generates in one place without needing to log in to Facebook.