August 18th, 2020

How to Keep Sales Going During an International Pandemic


When COVID19 started sweeping the world in early 2020, a lot of businesses were at a loss and could not operate as they normally would. 

While the world is slowly trying to get back to normal, the pandemic is still roaring and businesses have had to change up the way they do things for the foreseeable future.

One area businesses have had to struggle with is maintaining their sales while now operating remotely.

If you and your business have been struggling with this, you are not alone! There are businesses all over the world having to make more remote sales than ever before. Thankfully, we have some tips to help you get through these trying times!

Get the Right Tools

First and foremost, to keep your sales going during an international pandemic, you need to have the right tools. And that includes a great program that helps you manage everything from one remote location.


A program like Xeno can help you manage sales, customer concerns, troubleshooting, and much more. Plus, with features like live messaging, knowledge bases, and a chatbot already built for remote communication, you might find your workload lightening a little bit with Xeno.


And who doesn’t need a little less stress nowadays?!


Change it Up


Second of all, you may need to change up the way you do or think about things if you want to continue to make sales during a pandemic. This means potentially addressing COVID19 with your customers in a variety of ways.


Whether that means illustrating how your product is still valuable during the current crisis or reassuring a potential customer that health and safety are of your utmost concern will be based on your business.


You also may have been focusing your current marketing campaign on areas that don’t seem as relevant anymore. For instance, if you were a restaurant who marketed your swank indoor dining experience, you may want to think about focusing on the great taste of your food instead, at least while COVID19 is still a problem.


Because, the truth is, right now, things that used to seem important for businesses pale in comparison to everything that is going on. That means changing your sales language or marketing phrasing could possibly help keep your sales steady.


Be Flexible

Given the current situation, it may be expected for some sales to fluctuate. You may hit a dry spell in between periods of great success. But no matter what happens, don’t give up and keep on trying! 

You are operating a business in the middle of a worldwide pandemic unlike anything anyone has ever seen. It’s considered normal for things to not be as successful as you hoped. Just remember that you are not alone and a lot of businesses are experiencing the same thing. Try changing things around until you find something that works.

While the COVID19 pandemic rages on, also keep an open mind to trying different things. You may find a new way your products or services are useful during the pandemic that you never thought about before. If that happens, go with it and implement your new ideas right away!

Or, you may find that you need to take your business in a new direction to keep it running, even if it is only temporary. For example, many businesses have changed gears to offer COVID-centric products and services, such as selling masks or disinfectant cleaning services, while the pandemic is still ongoing.


The bottom line is that there is no precedent for what’s going on in the world – we are creating it as we go! There is no right or wrong here. Just make sure that you and your employees are staying safe and keeping an open, positive mind. 


No matter what happens, you can count on us to help you every step of the way. If you need to transition to a digital way of handling your customer service communications, feel free to reach out to us so we can discuss what Xeno can offer you. 


In the meantime, stay safe and stay positive! And hopefully, we can make it through this pandemic together.

Avatar Grace Williamson
Written by
Grace Williamson
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