No matter what you sell, acquiring and keeping customers is always the foundation. The problem with many brands today is that they focus more on acquiring new customers, and not enough on keeping the old.
Keeping old customers is always good for business, as studies have shown that old customers spend more than new ones. Also, old customers, if given a great customer experience will help advertise your business to their friends and thus, bring in new customers.
Now that you understand the importance of keeping your customers loyal, let’s look at five ways you can keep your repeat customers buying from you alone.
Communicate Well with Your Customers
Communication is important to build trust with customers and trust is important for loyalty. Your customers want to know that you are always there for them, and good communication reinforces that. Communicating with your customers also shows you how to serve them better, giving them a great customer experience, which is one of the reasons they will keep buying from you.
Make Customer Satisfaction Your Top Priority
In everything you do, you must ensure your customers are always happy with your service. After you get feedback from them, what you should do next is act on that feedback and provide even better service. Don’t take feedback just for the fun of it. The simple act of working on feedback to favor your customers tells them that you care, and that alone can increase customer satisfaction and loyalty.
Offer Rewards to the Most Loyal Customers
No matter how small or big, always remember to reward customers who have proven their loyalty. If you can’t afford to give away freebies, mention them on your social media page, send them a personal message or drop them a call to tell them how much you appreciate them. However small, make sure you reward loyalty.
Reduce Roadblocks and Bottlenecks
It should go without saying but do not make the buying process tedious for your customers. Customers like easy processes and see it as great service. Remember, a good customer experience will make a customer more loyal to your brand, and an easy process is the base for great customer experience.
Continuously Educate Them
Keep your customers in the loop all the time and they will feel like part of the business. Constant education is key to keeping your customers updated on your new incentives and showing them that they are very much involved in the future of your business. This state of mind will keep them loyal to your brand.
Build trust with customers, and always remember that no matter how advanced we are mentally, all humans use their feelings and not logic to make decisions, so focus more on appealing to their feelings rather than proving to them why they should stay logically, and you will have a loyal brand following.