March 23rd, 2020

Getting Smart with Social Media for Customer Retention in 2020

Getting Smart with Social Media for Customer Retention in 2020

Since the creation of the internet, social media has been one of the biggest tools used by millennials to build businesses and make millions of dollars from it. A good example is 22-year old Kylie Jenner, whose net worth was recently estimated to be about $1 billion dollars, and she sold about 51% of her company in November, 2019 for $600 million.

This is possible because customer retention is easy with the use of social media since you can improve customer engagement and do more relationship marketing with it.

In this article, I will share with you how you can elevate your customer retention game using social media so that you can increase your income in 2020.


Be More Interested in Your Customers Personally

A big mistake many people make when using social media is they totally forget that their customers are humans and focus more on systems that they have picked up to get more likes, comments and drive more customer engagement.

If you want to win in 2020, you must remember that your customer is a human, and as such has emotions and reasoning faculties within them. If you asked me to tell you a trend that nobody is paying attention to, its this: being interested in people personally. Place this as a priority above all quick tricks and tips, and you’ll increase your customer retention, I guarantee it.


Use Your Platforms for Customer Service

Your customer is the biggest stakeholder of your company. If he doesn’t exist, then you have no business. For this reason, your sole aim should be serving him/her using your social media platforms. Usually, this employs the use of relationship marketing, and one of the best ways to do this is through the use of live chat.

Live Chat is a customer service online chat that helps you keep up with your customers needs and respond to them in real time. There are many benefits of live response, but suffice it to say that using live chat means you can make more sales with less costs.

You can learn more and get started with live chat on Xeno today by clicking this link.


Pay Attention

Don’t forget to listen. Your customer service online chat and your social media pages will tell you more about how your customers feel about your product than many other sources. Pay attention to what your customers say online and learn from their comments. You can build an entire solution that will raise your customer retention by just listening.


Think First as a Human, Then as a Business

People do not like to be seen as a means to an end. Your customers do not want to be seen as the ATM that supplies your business revenue. They want you to care about them first, and then they will be willing to support your business by buying from you.

Think of their pain points and why they would benefit from buying from you, before you think of selling for profit. The good news is, you are a human, so thinking that way should be natural to you. Do this and you will get not just money from one person, but a friend who will buy from you next time you recommend something to him because he trusts you.

Avatar Alexis L.
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Alexis L.
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