January 15th, 2020

Keeping Your Customers Loyal to Your Business in a World Where Technology Rules

Keeping Your Customers Loyal to Your Business in a World Where Technology Rules

Picture the world 100 years from now.

Elon Musk has successfully colonized Mars and everyone has mastered space travel. With just a single button, you can transport yourself to McDonalds in Mars and have some coke and fries with some alien bugs.

What does it look like in your mind?

Cool, right? What about your business? Do you think your business will survive? If you have fears about your business surviving even a few years, now that technology seems to be taking everyone’s jobs, then you should read on.

In this article, I will share with you how to survive these tough times that are upon us, the age of the rise of robots to take everyone’s jobs and businesses.


Always stay relevant

Some people think of the future and think: “These robots are going to take over my business and I’m going to lose my relevance.” Well, that is highly dependent on you. The only time you have to worry is when the world becomes perfect and there are no problems to solve. No matter how happy customers may seem, you can always make the customer experience better and remain relevant in the future.

Anyone who knows me personally knows I’m not a fan of the “follow your passion” mantra. It is more important to attain customer service excellence by adjusting to the needs of the market at every specific time, and becoming passionate about it. If you can satisfy your customers needs at all times, they won’t care about your motivations and passions, and they will remain loyal to you.


Build Rock-Solid Values

In your quest to adapt to the needs of your marketplace, you must not forget to build rock-solid values that will bring some stability to your business. In a world where everyone seems to be swayed easily by the wind, it is important that your business provides some stability in its operations. You can decide to make customer service excellence a core part of your values, and you must not change it for any reason.

When people see that you are loyal and consistent in your loyalty to serving the best of what you sell, you will create happy customers who will be loyal to you till the end of time, even though it may seem at some point that technology is taking over.


Be innovative in your communication

Of course, in a century from now, communication won’t be a problem. You will be able to reach the other side of the milky way with just a single phone call, and reach millions of people with a single click (it’s already happening today).

Unfortunately, with many people trying to sell your customers something everyday, you will find that your customers will try to shut out the noise as much as they can. At this stage, you must be innovative about the way you communicate with them. I’m not talking about the medium alone, but the message and the way you magnet them to your business and keep them there.

Just so you know, good communication helps improve customer experience. One of the most innovative ways to communicate with your customers today and in the future is by using live chat. You can get started easily by visiting this link today.


Conclusion: Keep it 100 if You Want to Last for Over a Hundred Years

I’m a strong proponent of authenticity if you want your customers to remain loyal to you. No matter how smart you think you are, you cannot BS your way through this thing. You cannot fool your customers by selling them the wrong product, overcharging them without a good reason, giving them poor service, etc. for a long time.

Be real, be relevant, be authentic. It is most fail-safe way to keep your customers loyal to you even in a hundred years’ time, when technology takes over.

Avatar Alexis L.
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Alexis L.
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