The customer is the most important person in a business, and every successful CEO knows that. That is why, for example, Jeff Bezos, the CEO of Amazon and the richest man in the world always leaves a seat in every board meeting empty for the customer.
Now, I’m not saying you should be obsessive in your quest to please your customers, but making customers feel special is an important part of the business and should be treated as such. Live response marketing is one of the easiest ways to improve your customer service as I will show you in this article and improving your customer service will have a direct impact in the growth of your customer base, sales and revenue.
Here are some of the ways working on your live response marketing will have a huge effect on your customer service:
Building a Solid Relationship With the Customer
By chatting with the customer, you can easily detect their tones and sentiments and respond accordingly immediately. This is important in building a very good relationship with the customer. By making your customers feel special with your responses, you can make them do whatever they need to do, whether it is buying a product or subscribing to your newsletter, as long as you know that this action will benefit both the customer and the business.
Reduction of Wait Time
One of the benefits of live response is the speed of response. Most customers do not have the time and energy to compose an email and wait for you to reply their email to get their issue fixed, so they will go with plan B: patronize a new business, especially if you haven’t built a great relationship with the customer.
Increasing Customer engagement
If there is anything you want, it is for people to talk more about your business. Live response marketing helps increase customer engagement since it is easier to get response and faster too. Today, many customers have a low attention span online, so if you cannot attend to them quickly, they are going to move to someone who can. Live response makes responding to your customer easy and this will make them engage more with your website.
This increase in customer engagement has a direct impact on the increase in the number of times your customer uses your product, which will lead to a better understanding of your product, high customer satisfaction and increased patronage.
Increasing the Productivity of Your Agent
One customer service agent is enough to handle five customers on live chat as opposed to handling one customer on a phone call. For this reason, live response makes your agents more productive than many other forms of communication in customer service as they can get more problems dealt with in about the same time.
Providing Feedback and Valuable Information
With live response, you can gather valuable feedback from your chats, and this feedback can be used to provide better services for customers, especially in parts of your services where lots of questions are asked frequently.
Final Thought: If You Want to Get Results You’ve Never Gotten Before, You Must Use Methods You’ve Never Used Before
Do not get stuck in the past and let your competition take your customers away because you are too scared to try something new. Move with the times. Luckily, Xeno understands the power of live response and is willing to work with you to take your customer service to the next level by using the Xeno app to reach out to your customers and make them feel special, so that they can help you grow your business to levels you never thought possible.
To get started with Xeno, click this link.