There is something more important than getting a new customer, and it is not getting two new customers. It is having happy customers who are loyal enough to choose your brand every single time. Research has shown that it is way cheaper to keep an existing customer than get a new one, and we also know that the longer a customer stays, the higher the Customer Lifetime Value (CLV).

Improving customer experience, working hard to build trust with customers and other customer retention techniques are very potent, but they are not all we can do. In this article, we look at techniques gotten from three top businesses and brands in the world to improve our customer retention strategy.

As you read, understand that even though you may not be able to effect a change of such magnitude in your own business, you can take a page from their books and do something better. Let’s get into it.

Give Your Customers More Complementary Solutions and Services (Apple)

Apple has won the hearts of their customers with elite designs, and they keep them every year by offering products complement each other. The iPad, iPod, iPhone, Mac, etc all complement themselves. For this reason, their customers do not have to go to other businesses to get other products that help make their devices easier to use.

In your business, you should have a value ladder so that you provide services related to your products before your customers have the chance to go to another brand to help them with it. Not only does this help retain customers, it helps improve customer experience and create happy customers.

Build a community to interact with your customers (Harley Davidson)

There are several ways to build trust with customers, and one of them is by showing them that you are actively with them every step of the way. Harley Davidson is one of the most successful motorcycle brands in the world, being one out of only three motorcycle brands to survive the Great Depression. They have since then strengthened their customer base by organizing an initiative called Harley Owners Group or HOG, and it has the sole purpose of helping members with all sorts of bike-related issues by organizing seminars on maintenance and helping to build a local motorcycle club.

You can take a page out of Harley Davidson’s book by creating a community for your customers to get assistance for frequent issues related to your industry. An easy way to do this is by putting a live chat to help address your customers issues on your website. Visit Xeno’s website to find an easy way to get a live chat up and running on your website in no time.

Keep Your Customers Updated (Amazon)

It is not a mistake that Amazon is currently the world’s most valuable company, especially when you consider how customer-obsessed they are. The lesson we draw from Amazon in this article is simple: always keep your customers in the loop. Use emails, push notifications and whatever is necessary to ensure your customers are always up to date with your business. This way, they feel like stakeholders and that feeling could help boost customer loyalty.

Final Note: Keep Your Customer at the Center of Your Business, it Revolves Around Them

One thing you always notice successful companies do is put their customers first before anything. Their wishes, fears, mind state and everything that affects their buying decision also affects the business’ ability to grow. Put more concentration on the customer and improving their experience, and you will never have to worry about your business growth ever again.