Social media has become a formidable tool marketers use to build their brand, promote their products and services, and to get more leads.
Not only do they yield extraordinary results but they also cost less than the traditional approach.
If you are planning to incorporate them into your lead generation campaign but have no idea how to do it, then this post is for you.
If you are using them already, but it seems like you’re not gaining any ground or you have failed, this post is still for you.
But before we go any further, keep in mind that each of these social networks is unique; thus, they need unique approaches as well.
For this post, we will focus more on how to utilize Twitter, with the help of Xeno.
How Effective is Twitter?
Twitter has 330 million active users around the world, and these users send out at least 500 million tweets every day.
According to their statistics, 69 percent of people have purchased something after reading a tweet about the product or service and 66 percent say that they have discovered a new business on Twitter. More so, 94 percent of Twitter users support the business they are following on the platform.
Those numbers speak of the vast opportunities B2B businesses can have in using Twitter. All you need is a good strategy on how to attract a chunk of these users and get them to your landing pages.
Read on to find out how:
Pay Attention to Your Header
Your header itself can be a lead generation tool. It is the first thing people will see when they arrive on your Twitter account, so you need to pay attention to it. It is also a perfect place to place some important information.
For example, you can add your tagline and add a CTA (call to action) like Xbox. The header says it all — what the product is all about — and the CTA directs visitors where to go next, what to do, and how to do it.
You can also add your brand hashtag or other important hashtags so people can use that when they talk about you, your product, and your service. Grammarly has it down to a tee.
You can also include dates and teasers if you are launching a new product or service, just like Aquaman.
Determine the Best Time to Post Your Tweets
If you want your lead generation to be successful, your target audience should be able to read it. Therefore, you have to know when your followers are online, the time when they can take action on any offer you have or on any announcement you make.
According to Hubspot, the best time to post on Twitter is around noon and 5 – 6 PM because Twitter users are more active during their breaks and their commute.
Monitor All Your Mentions and Messages
If you cannot monitor your messages and mentions, leads can slip through your fingers without you knowing it. This is where Xeno comes in your lead generation strategy.
Connecting your Twitter account with Xeno is easy:
Once connected, you can receive and send messages on Twitter — and your other social media accounts — via Xeno. What more, Xeno also tells you whether or not you have answered that specific lead or contact already.
Twitter is about speed and “instantness”, of being in the moment. Xeno, on the other hand, gathers all your social media accounts in one place — think of it as a control center. By integrating Twitter and other social media accounts with Xeno, you don’t have to switch pages to answer each of them. Instead, you can do it all on Xeno and it will deploy your posts and messages on the right platform.
Apply these simple tweaks to your Twitter lead generation strategy and tell us about your experience. We would be happy to hear how Xeno helped you not only with your lead generation but with your customer service strategy as well.